CEO Ken Zhang knew he was destined to follow his entrepreneurial parents’ footsteps by someday building his own successful business. While majoring in Business Administration at University of Southern California, Zhang met his future colleagues and friends, VP of Logistics Kevin Lai and VP of Design Anthony Chan, who would eventually help with the launch of UniGrace in 2005.
While undergoing research and development for a lingerie brand, Zhang and his colleagues shared the common vision of bringing quality, comfortable and creatively designed fashion to customers around the world with a consumer-centric philosophy
Affinitas Intimates officially launched in the summer of 2007 with creative collections focused on comfort and fit. With the success of Affinitas and the urge to fill the market with something unique, UniGrace introduced Parfait in 2010 to offer full bust women a chic and sophisticated assortment of lingerie styles.
Cupcake Panty by Affinitas made an introduction at the 2014 Paris Tradeshow, and has since extended its collection with various styles and colorways. Each panty comes individually packaged in a tiny cupcake silhouette box making it a popular on-the-go panty for all women.
UniGrace continues to thrive in the lingerie industry by fulfilling its mission statement: Provide quality, comfortable and fashion-forward lingerie to consumers around the world with a consumer-centric philosophy, and we achieve this through strong, reliable and successful business partnerships that share the same vision and mission.
Vision & Mission
Our Vision: Bring quality, comfortable and creatively designed fashion to customers around the world with aconsumer-centric philosophy.
Our Mission: We provide quality, comfortable and fashion-forward lingerie to consumers around the world with a consumer-centric philosophy, and we achieve this through strong, reliable and successful business partnerships that share the same vision and mission.
Our Core Values
Integrity Breeds Success: Success can only be meaningful and substantial, and therefore achieved, when the team is composed of great people that valuehonesty and trustworthiness paired with ethical and moral values.
Valued Team Spirit: We value team performance through the individual contributions of each team member who believe “Together we can do greater things” and always try to pursue “win-win” solutions. We respect and show appreciation to each other. We believe in good, effective and open communication with the goal to provide the best products, services and solutions to our customers through collaboration with our business partners.
Wow Thats’ Creative: We believe creativity is the spark that gives our customers that “WOW!” factor about the company, products and services. Our team values creativity in product design, marketing, and most importantly in ways to solve problems and overcome challenges.
Breakout of Comfort Zone: It takes courage to take responsibility, be accountable and lead than to simply be common, error-free and stay in the “comfort zone”. We embrace responsibility, accountability and encourage our team to make decisions based on good judgment and knowledge.
Self Starters: We encourage our team have in themselves the drive, passion and will to anticipate, respond and act on the needs of our customers, business partners to promote a strong, close and successful working relationship.
Strive for Excellence: Perfection is a constant process of refinement, testing and adapting to the ever-changing needs of the marketplace. Our teams’ pursuit of excellence never ends, through constant improvements of processes, products, services and through our support of our business partners.
Be Persistent: A “never give up” value is the key to a strong team who strives to find the best solutions to overcome challenges and fulfill our mission to build strong relationships and successful business partnership by persistently working towards developing the best products, services and experiences for our customers and partners.
Positivity is Contagious: Brilliance and hard work is important but are not the only ingredient of a successful team, but also the efforts to have a positive influence on our team, customers, and partners by sharing and sending positive messages and supporting the community and try to leave the world in a better place than we found it.
Women with an affinity for elegant, stylish lingerie won’t be disappointed. From an every day t-shirt bra to a sophisticated bustier, LA based Affinitas ranges from creatively designed wardrobe basics to on-trend collections to special occasion pieces. Made of fine, soft materials sourced from all around the world, Affinitas ensures you can wear any piece from the line all day, or night, long. The Affinitas woman is independent and confident, fashion-forward and discerning. She wishes for stylish, comfortable, quality lingerie at an accessible price point. Affinitas makes it a company mission to always puts the consumer first: from design to distribution to customer service.
A press and celebrity favorite, Affinitas collections have been featured in everything from The TODAY Show and E! News to Oprah Magazine, Glamour, BRIDES, SHAPE, The New York Post, The Daily Mirror and many more. The Affinitas brand has fans including Jennifer Love Hewitt, Ashley Tisdale and supermodel Irana Shayk, as well as top fashion, celebrity and wardrobe stylists worldwide. Affinitas collections are available at retailers and e-retailers nationwide and throughout the globe.
Dedicated to fit, creativity, and innovative styling, Parfait collections are designed in both fit and silhouette to elegantly embrace and enhance the full bustline. Styles range from bras and briefs to bustiers and best-selling babydolls, sized D-G cup with select styles up to K. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her bras and lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now the full bust woman can easily add confidence and style to her lingerie wardrobe just by whipping up a little bit of Parfait! Parfait makes it a company mission to always puts the consumer first: from design to distribution to customer service.
A press & celebrity favorite, Parfait collections have been worn by top actresses & performers around the world including Sofia Vergara, Sharon Stone, Nicki Minaj, Nicole Scherzinger, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas, UK reality stars Billie and Sam Faiers of TOWIE (The Only Way is Essex) and more. Shot in a Parfait bra on the cover of Allure magazine September 2012, Vergara is quoted saying: “When I find a bra that works for me…” Parfait collections are available at retailers and e-retailers nationwide and throughout the globe.
Comfy, sweet and discreet, Cupcake Panties by Affinitas are perfect for gift-giving occasions such as Holiday and Valentine’s Day, birthdays and bridal showers, or a well-deserved gift to yourself! Measuring just 3.5” x 2.5” each, Cupcake Panties are also the perfect on-the-go item. Tuck a cupcake in your gym bag for a fresh pair post-workout, stash at the boyfriend’s, or toss into your overnight bag for a weekend away. Available in Bikini or Hipster cut, Cupcake Panties by Affinitas are the perfect solution for any occasion in which you may be in need of a quick, convenient (and cute), fresh pair.